We have several philosophies we work by at The ART of Real Estate. One of our principle marketing and lead generating philosophies is “exceed expectations“. If we exceed expectations, then our clients will be happy and they will tell 8 people about our team. If we do a bad job they will tell 18. So every day we wake up and strive to exceed expectations. As you can see above in the infographic, 90% of our business in 2014 came from Word of Mouth and Direct Referrals from Past Clients. I don’t believe that track record would be what it is if we didn’t exceed expectations.
Many people ask us “why don’t you advertise on the radio, newspaper, or TV to get business?” That’s a great question; it’s not to too hard to get endorsements from celebrities like Glen Beck or Barbara Corcoran. Wouldn’t it be “cool” to have them tell you how good we are? (That was sarcasm) We feel like instead of wasting thousands of dollars on fake celebrity endorsements, that we could better allot that money toward medias that actually sell our clients homes, and then let actual clients tell you how good we are. By doing this we feel we have built a self-reliant network of happy clients that keep us busy. So instead of wasting money on “Talking Heads”, we market our listings, sell them and exceed our client’s expectations.